B2B – Content Marketing, Copywriting, E-learning

Website copy and blog content; content marketing articles; email newsletters; white papers; e-learning content

Niches: B2B marketing, market research, and public relations; mobile marketing; Big Data; IoT; electrical engineering

Clients include:

  • Ogilvy Public Relations Worldwide. Content for global website re-launch. (Images below.)
  • BURNDY UniRap™. E-learning module for sales people, about the features and benefits of industrial cable ties. (Link to video)
  • 563 Media. White paper/ebook for lead generation.
    (Image below)

For NDA clients, I've written nearly 100 white labeled/ghostwritten blog posts and marketing emails about market research, mobile marketing, big data, consumer behavior and insights, and IoT. (Samples available upon request.)

Past Projects

what clients say

"Kristen is an outstanding copywriter and communications consultant. While at Ogilvy Public Relations, I hired her to overhaul the copywriting for a large, high profile, non-profit organization’s website. All the worst conditions; tight deadline, little stylistic definition, massive amounts of content undeveloped. Kristen took the bull by the horns, collaborated with the client, defined the style and tone, provided research and insights and delivered targeted, effective copywriting. On time, every time. All the while maintaining a great sense of humor and the highest level of professionalism. I will hire her again as soon as the opportunity presents itself. "

— Robert Cooper, Vice President of User Experience, Plateau Systems

"Kristen wrote copy for a new website for one of my larger clients and I couldn’t be more grateful. Her expertise and professionalism came through. The end product she submitted allowed me to implement the website flow and content with ease. Clients don’t always realize how important content is and how great design and great content feed off each other. Not to mention how much it helps position the website in Search Engines. Thank you Kristen!"

— Pamela Miller, Principal, PLBM Design

"I’ve worked with Kristen throughout the years and appreciate seeing how she can take what a client shares in a relatively short phone interview and can convert it into a highly detailed but easy to read, FULL website. I highly recommend Kristen’s services to businesses who may not have their “elevator speech” primed, or are having difficulty collecting their thoughts to share what their business is all about on their website, or for businesses who need to “freshen up” their website text."

— Jean Egan, Designer/Developer